Engagement rings are deeply personal—your diamond should be too. There’s no guesswork, no off-the-shelf picks. Each stone is chosen to your exact preferences, ensuring your ring is as individual as you are.
From the first sketch to the final polish, we guide you through every step—crafting a piece that reflects your taste, your story, and your definition of timeless.
"Whim is hands down the way to go with your custom jewelry!! Laura designed my perfect engagement ring and wedding bands and it was the best and easiest decision! She communicates so seamlessly and works with your budget so well! She has the right motives and intentions and it's so clear! Her pieces are exactly as you envision them!!!"
Sydney & Brennan
"My husband designed my engagement ring with Laura from Whim and it was 100x better than my highest expectations. I felt like my personality, my day-to-day life, and my needs were considered every step of the way even though I wasn’t part of the process. People ask me about my ring every day, and I love telling them it’s a piece from Whim!"
Rachel & Ethan
"Laura was wonderful to work with! Great communication and a truly personalized experience. Presented several stones, ring options, and several meetings to refine final decisions. Laura went above and beyond to create a one of a kind product!"
Ella & David
1:1 Design Process
We walk through the process step by step with you. No Guess work.
Tailored Sourcing
We believe no stone or ring is one size fits all. We listen to your wants & source accordingly.
Crafted By Hand
Master jewelers make every piece by hand in New York City.
At Whim we work with all types of stones—natural and lab-grown diamonds, as well as a wide range of gemstones, in every shape and size. Our goal is to source a stone that reflects your preferences and feels right for you, which is why many of our pieces are made custom.
We value transparency. Which is why we hold our jewelers and suppliers to high standards. Every diamond we use—natural or lab-grown—is certified, and all of our stones are sourced in line with the Kimberley Process.